HISTORY OF TUPPERWARE
Everybody know the Tupperware , the plastic containers,
storage, bowl, tumbler and manymore with various function. These plastical
household have been so successful of housewives around the world that their
brand has even become a common name for boxes or container.
Doyou know who is the Inventor?
We are often unaware that they are named after their inventor, American Earl
Silas Tupper .
Earl Silas Tupper was
Born in July 28, 1907 in Berlin, New
Hampshire, and death in
October 5, 1983 in Costa Rica
In 1938, he formed the Earl S.
Tupper Company, advertising the design and engineering of industrial plastics
products in Leominster, Massachusetts and formed Plastics Company in 1939 in
Orlando,
In the late 1940s, Thomas Damigella (in Massachusetts) and Brownie
Wise (in Florida) were selling household products through Stanley Home
Products. Purchasing through local plastics distributors, both began offering
Tupperware as part of their product line, and were moving enough Tupperware to
attract Earl Tupper's attention
And He began marketing its products in Florida also Earl Tupper developed the flagship of the
brand: "The Wonderful Bowl." That the product are waterproof,
airtight plastic container lid for storing food.
In 1948, Tupper met with Damigella,
Wise, and several other local distributors at a Sheraton in Worcester
Massachusetts to discuss a new distribution plan. Modelled on the home party
plan pioneered by Stanley Home Products and expanded and refined by Brownie
Wise, the home party plan became and remains the exclusive outlet for
Tupperware.
Wise was named Vice President of
the company (named Tupperware Home Parties) in 1951, a position she held until
1958.
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In 1958, Tupper sold out to Justin
Dart of Rexall Drug Company for $16 million, and also divorced his wife. He
bought himself an island in Central America, and eventually moved to Costa
Rica, giving up his U.S. citizenship to avoid taxes. Tupper died on October 5,
1983
For over 60 years, the success of Tupperware has never
wavered. Not only sealed boxes are still in the fridge and
cupboards of household, but they now allow heating or cooking microwave and
service In 2003,
Tupperware Corporation sold its products in more than 100 countries
and has achieved a turnover of 1.1 billion .
Reference :
http://www.ideafinder.com/history/inventors/tupper.htm
http://acoeuretacris.centerblog.net/6584728-la-saga-des-marques-tupperware
